Title: The Power of Creative Selling
Author: Earl Prevette
Year of Publication: 1954
Publisher: Prentice-Hall, Inc.
Length: 223 Pages & 67,116 Words
Status: Public Domain in the United States and countries following the rule of the shorter term.
Claim your copy of “The Power of Creative Selling” now by clicking the above link. You will receive a scanned copy of the original book in editable word document format together with a pdf file and flat e-cover in five different sizes.
This book is in the public domain and copyright-free which means there are no usage restrictions and you can do with it whatever you want to. Sell it, give it away, turn it into an audio book, rewrite or edit it, use it for ideas or as content for another publication, etc. The list is endless! You can obviously also use it for personal use… Print your own copy, make notes on the pages and highlight sentences that inspire you!
Index:
1. I STUBBED MY TOE
2. YOUR PLACE IN OUR ECONOMY
3. HOW TO ATTRACT THE PROSPECT
4. HOW TO CREATE A SALE
5. WHY THE PROSPECT BUYS
6. HOW TO TURN OBJECTIONS INTO SALES
7. HOW TO PERFECT YOUR SALES PLAN
8. THE POWER THAT SELLS
9. THE SCIENTIFIC TIME AND WAY TO CALL ON A PROSPECT
10. THE PHILOSOPHY OF SELLING
11. HOW TO CLOSE A SALE
12. HOW THE LAW OF AVERAGES CAN DOUBLE YOUR SALES
13. THE ACCUMULATED VALUE OF SALES EFFORT
14. THE MAGIC POWER OF PERSONALITY
15. HOW TO MAKE APPOINTMENTS
16. WATCH YOUR WORDS
17. HOW TO TURN YOUR IMAGINATION INTO A JUNIOR SALESMAN
18. HOW TO TURN HUNCHES INTO CUSTOMERS
19. HOW TO GET CHARGED UP AND GO AHEAD
20. THE SECRET POWER OF CHARM
21. A LETTER HE WILL REMEMBER
22. TAKE THE BRAKES OFF
23. YOU LIVE IN CLOVER
24. HOW THOUGHT AND LOVE DO IT
Extract of book:
Introduction
HOW THIS BOOK CAN HELP YOU
AT THE BEGINNING of our thinking together on this most timely subject, The Power of Creative Selling, I only regret that it is impossible for me to be in your home or office, to discuss with you, face to face, what I have writ- ten. However, in preparing this book, I have taken you into my complete confidence. My purpose has been to visualize myself in your shoes.
I realize that many books on selling are dull and uninteresting. In fact, you grow tired and weary trying to read them. I have therefore asked myself many times: Is what I am writing interesting? Is it instructive? Is it inspiring? Is it getting over the right idea? Every idea advanced in this book has one objective in view: your interest. Will it stimulate you? Will it instruct you? Will it inspire you? Will it increase your understanding? Will it contribute to your growth? Will it help you to be a bigger man and a better salesman?
Creative selling is both a science and an art. The science teaches you what to do, and the art teaches you how to do it. Creative selling is the ability and art of increasing the satisfaction of the prospect by convincing him that the thing you want him to buy will best fulfil his needs and desires. In fact, it is creating a want that did not exist before.
Creative selling is an individual accomplishment. It embraces you and the power within you to think and to create. These qualities and attributes are individual, and no one but you can develop them. Therefore, my purpose is to help you to develop them by drawing on the latent forces within you. During the past 42 years it has been my good fortune to talk to thousands of people in all kinds of business, in all walks of life, in all kinds of places, and under all conditions. In that time, I have sold both tangibles and intangibles by every conceivable selling method. I have been able to com- bine first-hand knowledge with experience and to make a first-hand study of the actions and reactions of people. I have studied their behavior, and this has given me an in- sight into their temperaments, dispositions, ambitions, aspirations, attitudes, likes, dislikes, wants, and desires. Combining all this information, I have incorporated the best parts of it in this book.
The Power of Creative Selling is more than a book. It is an entirely new plan of selling, setting forth proven methods for creating more sales, earning a larger income, and enjoying more peace of mind. It is not the work of a theorist in an Ivory Tower, but of a stern realist who has encountered all the problems and heartaches that you are encountering, and who has solved many of the situations that are perplexing you at this very moment. In my years of experience, combined with reading, analyzing, and researching, I have learned what is necessary to influence people to buy—plus what it takes to keep them as friends.
It is impossible to put in the Introduction the many things this book can do for you. To do so would be to incorporate the context itself, because every page has a message. If you will read what follows and apply to your own life the powerful principles set forth, you will have a workable plan of creative selling that will really get results and enable you to sell anything.
EARL PREVETTE
To get your hands on this classic masterpiece that is now in the public domain simply click on the button below now. You will receive a scanned copy of the original book in editable word document format together with a pdf file and flat e-cover in five different sizes.
