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How to Be a More Creative Executive by Joseph G. Mason

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Title: How to Be a More Creative Executive
Author: Joseph G. Mason
Year of Publication: 1960
Publisher: McGraw-Hill Book Company, Inc.
Length: 294 Pages & 96,053 Words
Status: Public Domain in the United States and countries following the rule of the shorter term.

Claim your copy of “How to Be a More Creative Executive” now by clicking the above link. You will receive a scanned copy of the original book in editable word document format together with a pdf file and flat e-cover in five different sizes.

This book is in the public domain and copyright-free which means there are no usage restrictions and you can do with it whatever you want to. Sell it, give it away, turn it into an audio book, rewrite or edit it, use it for ideas or as content for another publication, etc. The list is endless! You can obviously also use it for personal use… Print your own copy, make notes on the pages and highlight sentences that inspire you!


1. Why Be Creative?

2. What Is Creative?

3. Characteristics of Creative People

4. Blocks to Creativeness

5. The Nature of Creative Thought

6. The Nature of Problems

7. Steps in Deliberate Problem Solving

8. Help Yourself to More Ideas

9. When to Use Creative Groups

10. Creative Group Techniques

11. How to Lead Creative Groups

12. The Importance of Follow-up

13. Creating the Creative Climate

14. How to Spot Creative Potential in Others

15. The Creative Executive in Action

Review questions and exercises

Extract of book:


This will not be the easiest book you have ever read. It is not about an easy subject.

Nowhere in the book will you find any statement to the effect that creative thinking—the active use of imagination—is an easy task.

Nor will you find any secret formulas or magic phrases that can produce million-dollar ideas for you. In fact, if the writer occasionally makes a categorical statement that appears to be the answer, it was not intended that way. By its nature, creativity is infinite—there is always a better way and always a worse way. Therefore, there are no real answers. There are preferred ways, and apparently better ways. But not answers.

The book was planned to do several things:

To help you develop an increased sensitivity to problems, needs, and opportunities in business.

To build your knowledge of problem-solving procedures, and the aids to thinking more creatively.

By removing some of the “mystery” that has always clouded the subject of creativity, to help you to gain self-confidence in applying principles and using techniques that have helped others.

To explain some of the background that is necessary to create the kind of “climate” that will encourage more creative kinds of thinking on the part of associates and subordinates.

You will find some basic theories and psychological principles—enough, it is hoped, to help you achieve understanding of the “whys” behind certain recommendations. At the same time, however, this is primarily a “technician’s” book, rather than a “scientist’s”—the emphasis is on how to do it. If, upon completion of this book, you wish to delve more deeply into the subject, the Appendix contains the Bibliography compiled by Dr. Sidney J. Parnes and his staff at the University of Buffalo—certainly one of the most comprehensive listings of material relevant to creativity so far developed.

The Appendix also contains a chapter-by-chapter compilation of review questions which you may use to check or increase your understanding of the text. They were purposely put into a separate appendix, rather than spread throughout the book, however, so that you may, if you wish, just “read” the book. In other words, you may make as much of this book as you like—or as little. In that respect, the book is a great deal like your own imagination:

What you get out of it will depend upon what you put into using it.

To get your hands on this classic masterpiece that is now in the public domain simply click on the button below now. You will receive a scanned copy of the original book in editable word document format together with a pdf file and flat e-cover in five different sizes.